How can you:

- easily estimate website’s search engine optimization?
- rate your SEO consultant?
- gauge success of in-house SEO employees?
- evaluate your SEO business?

I am about to share with you 2 expert tips to track SEO progress quickly.

For a Internet marketer, data is the single most powerful tool. 3 reasons why:

1. Data defines you as an search engine optimization.
If you don’t work hard with information, neither customers nor the industry will take you seriously.

2. Information says you how well you are performing.
I am all about customer feedback but first thing you got to do is root through your own data to get your SEO strengths and weaknesses.

3. To a customer, data speaks louder than words.
How can a client make sure you are actually getting work done? Data. Will a cheesy “How ya doin” phone call do? No. Management needs reports, daily, weekly, monthly… Share your information, and you are halfway there.

If you take information as seriously as I do, and if you mine lots of it, chances are you are already heavily utilizing SEO tools. If not, now is a good time to start and set up a powerful data mining and search engine optimization reporting system for your company.

I am all for automation in my business because the amount of sites I promote today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough search engine optimization SEO Reporting tools out there, you can monitor your SEO progress fast and easy, just like thousands of SEO marketers do across the globe.

Such software have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each customer and for the entire year the tool sends out fresh and personalized optimization reports to my clients as a follow-up and directly to your inbox for a quick review.
Not only are SEO software reports convenient but they are also good-looking and full of graphs so the design is one less headache I have to think about.

If you wonder what sorts of metrics are vital for SEO reports, I’ve pinpointed three:

1. Keyword metrics:
- keyword positioning in targeted SEs
- historic rankings
- expected and up-to-date site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building information
- Number and quality of client backlinks
- Number and quality of link building partners
- Number and quality of competitor backlinks

3. On site and on page SEO metrics
- Landing page and page element optimization stats
- Keyword density analysis for a keyword niche
- Site structure analisys stats

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